A wholly owned subsidiary of CDW Corporation, CDW•G supports the unique needs of government and education markets with brand-name technology products and services from top-name providers like APC, Cisco, HP, IBM, Microsoft, Sony, Symantec, Toshiba and ViewSonic. CDW•G products and services are available through the GSA, SEWP and ECS III contracts. A leading resource of IT knowledge, products and support, CDW•G uses its vast array of products and state-of-the-art inventory automation model to ensure customers get the right technology delivered right away.

Objective: Fed Tech is a quarterly magazine designed to assist IT decision makers and implementers as they use technology to build a more effective government at the federal level. The premiere issue shipped to 70,000 qualified subscribers in March 2004.

Target Audience: The magazine primarily targets IT professionals, such as CIOs and CSOs, who establish IT policy directives relating to the agency mission and objectives. It also targets mid-level IT managers, consisting of agency and line-of-business managers, information resource management chiefs, along with managers and directors responsible for day-to-day IT management and purchasing.

Editorial Overview: Fed Tech magazine, which carries the tagline “Technology Insights for Leaders in Federal Government,” will extend the CDW•G brand of tech publications, translating its mission to inform, focus on benchmarks for success and support decision makers in the public sector. The magazine offers government technology trends, news and analysis, coverage on programs, policies and funding sources, detailed case studies designed to offer a forum for best policies and practices as well as opinion for industry luminaries. Regular columnists include Paul Wohlleben, former GSA CIO and partner at Grant Thornton.

Objective: Launched in March 2003, Ed Tech’s mission is to solve a problem or fulfill a dream using technology. Developed for administrators, teachers, technology instructors, technology coordinators and technology managers at individual schools and school district, the magazine ships to over 100,000 administrators, teachers, technology instructors and coordinators and at individual schools and school districts nationwide.

Target Audience: Ed Tech aims to provide information useful to meeting the day-to-day challenges of IT leadership by remaining vendor-neutral but not vendor indifferent. This unique perspective underscores CDW’s value proposition as an authoritative leader in technology and an unbiased partner to the educational community.

Editorial Overview: Over the past 18 months, Ed Tech has featured original content from educators and students on projects involving technology. The magazine also features an OpEd Column in each issue. Featured columnists include Secretary of Education Rod Paige, filmmaker George Lucas and Mark Hansen, author of Chicken Soup for the Teacher’s Soul. The magazine celebrates the achievements by educators, technologists and students, who achieve excellence in their field of endeavors utilizing technology.

Objective: Launched in October 2001, State Tech’s mission is to illustrate how technology can be used to serve the mission of state and local government. The magazine ships quarterly to 100,000 CIO’s, senior information systems and technology in state and local government.

Editorial Overview: To provide relevant and action-oriented solutions-based information to the public sector officials responsible for driving technology buying decisions through case studies, features and interviews with thought-leaders and decision makers. The content focuses on initiatives touched by IT that benefit citizens and lower costs for the public sector.